Still don’t know why investing in digital marketing will bring good results for your company? Having this kind of doubt is normal, and many entrepreneurs even have no idea how to start.
But beware: the digital age does not forgive the backward! Continue with us and check out 5 reasons to start investing in digital marketing as soon as possible:
Low cost and efficiency
If you thought it would be expensive to invest in digital marketing strategies, you can start to review your concepts: there are short, medium, and long term actions, and the cost will vary according to what your business needs.
In fact, digital marketing work tends to be cheaper than that of traditional marketing, especially in long-term campaigns. The marketing content, for example, can yield good fruits for years if well executed. In terms of comparison, it is as if you only paid for the production of an advertisement and it continued to run for 1, 2 or 3 years. It all depends on the strategy and the effectiveness with which it was executed!
When running an advertisement on television, radio, or billboards, you rely on inaccurate statistics to measure the effectiveness of the campaign. It works in a different and much more practical way on the internet. With the help of digital marketing tools, it is possible to accurately calculate the effectiveness of an online action, knowing exactly what the return was obtained.
Unlike what happens in traditional marketing, if a certain strategy did not work in digital marketing, it is easy to identify the flaws and correct them. To do this, simply define the KPIs (or performance indicators) relevant to your action and measure the results obtained, changing the strategy as soon as the error is found. The bureaucracy is much less, and you gain precious time that, outside the internet, would be completely wasted in unspecified attempts to correct a poorly detected flaw.
Better relationship with the public
By bringing companies and consumers closer together, the internet allows a differentiated service to the public. For example, in social networks, it is possible to solve problems or answer questions quickly. Content published in the form of text or video also serves as guides, answering specific questions from someone who has not yet decided on the purchase. Therefore, investing in digital marketing is practically a must for companies that want to improve service and diversify their customers’ purchasing options!
Its competitors are already investing in digital marketing and reaping all the good fruits mentioned above, among other advantages. Nowadays, companies from the most diverse segments invest in the digital environment, and being left out is practically giving the competitors the advantage of a tray!
Remember that strengthening your brand’s online presence is critical for your current and future customers to remember you when making a purchase or research. After all, on the internet, your business is open 24 hours a day and can be accessed from anywhere.
Still have any questions about the reasons for investing in digital marketing? Leave your comment below.