Fairs, congresses, and business events are the perfect environment to promote and become known as a company, since they are valuable leads and contacts.
Of course, let’s not forget that organizing an event of this type requires a considerable investment and effort, so you have to be attentive to all the details, no matter how small, such as offering water to the attendees or having enough cords to hang the cards for identification of participants.
The logistical organization of the event is essential for everything to go smoothly, but you cannot forget the image you want to convey as a company. Taking care of it is also very important!
Here are some tips to make your next business fair a success.
1) Plan well in advance
Don’t let time run over you! Think of all the areas of action you must work on and create an action plan for each of them. This means establishing the objectives of the event, defining an approximate budget, preparing a marketing plan, choosing a space accessible to all participants, and in accordance with the objectives of the fair, choosing a date that does not coincide with other major events.
All of this takes longer than it seems, so plan calmly that the rush is not good. You must look for items that add value to your event, such as well-known speakers or exhibits of innovative products or services.
2) Choose the right sponsors and collaborators
Sponsors have the ability to give a good boost to the promotion of your event or fair, and this is essential to reach the audience you want to attract. For this reason, choosing sponsors and collaborators who are a reference in your sector is the key for the promotion to be effective.
In addition, this collaboration will be beneficial for both parties, as it will also give them great visibility.
3) Invest in promotional items
Promotional gifts are an essential part of any business event, and it is necessary to invest time and effort in choosing and designing useful, original, and good quality articles.
Some products that cannot be missing in the event of this type, and that you find in specialized e-commerce are the lanyards to hang the name card around the neck, the pens and notebooks, the glasses and cups, the T-shirts…
There are thousands of promotional gifts that can also be personalized with the visual identity of your company or even the event you organize.
4) Be active in the networks
Social networks are becoming more important every day for any company’s sales and for the dissemination of events. Work on social networks begins long before the event: through striking photos and texts, you must attract the target audience of your fair.
During the event, you cannot forget to disclose what is happening either. Instagram is the perfect tool for this phase, since you can make stories of the activities that are carried out.