All companies, whether small or large, need a consistent visual identity.
How important is a professional logo for your brand?
Without a doubt, creating a brand goes far beyond a logo. It will be the set of requirements, such as name, slogan, colors, design, among others, that will be fundamental for the projection of a concept.
But assuming that the brand is your company’s visual identity, the logo will be the first impression that your customers will have.
Therefore, in this article, we will discuss the importance of investing in a professional design in the construction of your logo.
Even if you are just starting out, this step is very important for your business. This will be the best way to stand out as different and unique among the competition.
In summary, the more consistent your logo, the greater the chances of success for the consumer to identify with your brand.
Therefore, any investment you make in the design of your brand can bring benefits to your business. Check out!
1 – Trust and credibility
If your brand design is built through strong research and focused on your target audience, the more chances you have of building a relationship of trust with your customer.
Especially when first impressions become increasingly important.
Therefore, do not discard hiring a professional designer who, together with you and your team, will have more resources to idealize and create a logo that communicates directly with your audience.
So even if you have an incredible product or service, you still need to convince your customers in some way. One of them may be the way you present yourself in an ecosystem punctuated by competition.
2 – Differential
In today’s highly visual world, many companies miss the opportunity to stand out for not considering all aspects of their brand.
That said, it is known that a well-built brand has visual and sensory appeal. And it is these requirements that will make it meaningful to your users.
In this way, a well-designed logo can differentiate you and help your customers understand why you are in the market.
That is, your logo will have a great responsibility in saying why you are important. Parallel to this, your company will also have to have a strong presence on the web.
Therefore, your differential will not only be in your logo, but in a well structured, highly visual, and responsive website.
This is all due to the fact that we live in a digital world, in which people prefer to search for an online business rather than searching for a phone book.
3 – Value your business
Every entrepreneur is aware that a brand significantly increases the value of a business. It is the added value of a brand that allows a company’s products and services to demand high prices.
In addition, research shows that people are always more willing to buy branded products, even if they are more expensive.
So if you invest in creating all the relevant aspects of your visual identity and are able to differentiate your company from your competitors, you can also set higher prices.
In general, everything you invest in branding will make a big difference in your business. In addition, it will be easier to draw up a marketing plan when a brand concept has already been established.
4 – Consistency
The creation of a logo by a professional designer will also bring more consistency to your brand. This harmony is essential to your marketing strategy.
Anyway, if you are not consistent across all your channels, you can confuse your audience. Therefore, it is important to have a defined set of guidelines to help you stay in the same direction.
In summary, your website and images, logo, name, slogan, ads, and other marketing elements need to be in line and convey the same message.
On the other hand, having different and conflicting design elements can be an obstacle to clear and transparent communication with your customers.
Therefore, investing in the construction of a logo that speaks to all the other elements is important for any business.